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Simulations are designed to help business leaders deal with the complexity and uncertainty of strategic moves or changes in their competitive environment. When used with an extended management group (12-20 players) in a workshop environment, Simulation fosters team learning and strategic thinking in a new and dynamic way. It can energize strategy development or provide tremendous insight into the moves of competitors as part of a competitive intelligence system. It will encourage all participants to think "outside the box". Simulation enables participants to understand the complexity and uncertainty of strategic choices by requiring decisions along several strategic dimensions such as:
As a strategic assessment tool, Simuluation can help business leaders evaluate the strategic and value potential and assess risk of alternative strategies under a wide range of scenarios. A most-likely business case can also be produced. Simulation is a major breakthrough for developing strategic learning and testing alternatives without impacting the marketplace. Experience has shown multimillion dollar increases in value are possible with strategy refinements suggested by Simulation.
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